Explain why focus group is a useful qualitative method of gathering information.

Focus groups are a useful qualitative method of gathering information because they allow researchers to gain insight into the attitudes and opinions of a group of people. Focus groups involve gathering people together in one room or online, typically for around two hours, to discuss a topic related to the research question being explored. During this time, participants are encouraged to share their thoughts and feelings on the subject matter in an open, honest way within a safe environment.

The benefit of focus groups is that it allows researchers to obtain data from multiple perspectives in real-time using naturalistic methods; this allows them get an accurate picture what’s going on without having rely solely upon surveys which may not yield as comprehensive results due its more structured nature (O’Byrne et al., 2019). Additionally conversations among participants can often lead uncovering new ideas that would otherwise be overlooked when engaging with individuals independently (Tashakkori & Teddlie 1998). This provides a much better understanding how people view certain topics by providing context behind their responses as opposed merely collecting numerical values.

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Explain why focus group is a useful qualitative method of gathering information.

Moreover focus group also enables researcher observe changes behavior over course discussion thereby enabling interpret dynamics play out ; despite fact interactions take place slightly artificial setting (Morgan 1988 ).For instance participant views might shift result counterarguments posed by another person or changes opinion following lengthy exchanges -allowing researcher glimpse into how beliefs change naturally under certain conditions . Furthermore since majority observations occur spontaneously then potential hidden biases brought attention quickly else left unnoticed.(Krueger 1994 )

Furthermore unlike other qualitative methods there minimal amount preparation required with regards materials like transcripts audio recordings as only need someone transcribing conversation rather than analyzing every response individually afterwards . As cost effective measure compared alternative option like interviews ,focus group usually cheaper carry out entire process making it attractive choice if appropriate(Yin 2009).

In conclusion ,focus group represents valuable tool used gather information regarding various topics as it offers both depth detail and perspective looking at things ; while other techniques equally beneficial they tend lack nuance provided by such setup . Therefore considering points discussed above then clear why form data collection popularly employed today so next time project requires obtaining input from public consider adopting said methodology increase chances successful outcomes achieved

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Krueger RA.(1994) Focus Group Interviews : Sage Publications Inc O’ Byrne J et al.(2019) Qualitative Research Methods : SAGE Publications Ltd Tashakkori A & Teddlie C.(1998 ) Mixed Methodology : Combining Qualitative And Quantitative Approaches : Sage Publications Inc Yin RK.(2009 ) Case Study Research Design And Methods 4th edn : SAGE Publicationsomenting an atmosphere of fear and compliance that discourages creativity and innovation. The effects of this type of leadership can be disastrous, as evidenced by the example of Adolf Hitler in Nazi Germany during World War II.

Dentcheva, D., & Smith, P. (2020). Autocratic Leadership Definition and Examples. Retrieved from https://blog.hubspot.com/marketing/autocratic-leadership
Kruse, K. (2020). 10 Characteristics Of An Autocratic Leader (And How To Lead Without Being A Tyrant). Retrieved from https://www.forbes.com/sites/kevinkruse/2015/07/13/10-characteristics-of-an-autocrat/?sh=1ebf5bde214a

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