Are there any problems with the idea that human beings are fundamentally rational creatures?

One way to look at individual decision-making is through the lens of bounded rationality (Simon 1955). This concept states that people cannot always make perfectly rational decisions due to limitations on their cognitive processing capabilities as well as external factors such as time constraints or a lack of complete information about a problem. According to Gorman (2009), bounded rationality “acknowledges that individuals do not have perfect knowledge about the situations they confront nor do they necessarily possess unlimited capacity for examining them; instead, their attention is limited by what is available from their environment and what is held within their own memories.” This means that even though we may strive towards making rational decisions, our actual choice may be influenced by other factors such as fatigue or stress levels which restrict our ability to process new information accurately.

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